/// CASE STUDY
Video studio · short-form retention work
Casetape fixed the eight-second cliff
Generated hook lines and karaoke captions on every short. Viewers stopped leaving before the payoff landed.
8s→22s
median drop-off
100%
of shorts captioned
90 days
measured window
“The karaoke captions are the reason our retention curve stopped falling off a cliff at eight seconds.”
Omar BakriHead of Video
The full write-up is coming
The figures on this page come from Casetape’s own analytics export over a 90-day window. The long-form story behind them is still being written with the team — in the meantime, the summary above is everything we can source.
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